Cart 0

Clothing, Contextualized.

Our thinking goes: When you care about something, it becomes better, you become better & everyone else becomes a little better for it, So if you could, wouldn’t you choose to care about the shirt you’re wearing? wouldn’t you want to care about the people who made it? wouldn’t you opt to care about the ideas & the effort that went into producing it?

But you can’t really care unless you know, so we want to tell you everything that we do to give you the chance to know & to care about us.

(So, that's something like "the more you know...")


We create clothing, lifestyle and art objects that we link to a substantial topic and contextualize with an edition of related content.


And in so doing we strive to...

  • To carry out our aesthetic, ethical, functional and social ideals.
  • To create a self-sustaining forum for conversation & art by using the profits from our products to support our content.
  • To turn our inspiration & operations inside-out for our readers & customers to follow.
  • To detail the thought process behind each decision relating to our products.
  • To produce high quality, durable pieces for our customers to develop deep & lasting connections with.
  • To pay each of our items the attention it deserves by unveiling new pieces slowly, as individuals or in sets.
  • To curate a forum for thoughtful discourse on how our things shape our lives & selves.
  • To collaborate with our readers & customers in our creative & decision making processes.


Authenticity - Quality - Beauty - Inclusivity - Intentionality

Transparency - Passion - Community